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Psychological Processes in Social Media

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Author: Rosanna E. Guadagno
1st Edition - January 10, 2025
Language: English
Paperback 
Pages: 300
ISBN: 9780128113202
Publisher: Academic Press

Description:

Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological Processes in Social Media examines both the positive and negative psychological impacts of social media use. This book covers a broad range of topics such as research methods, social influence, the viral spread of information, the use of social media in political movements, prosocial behavior, trolling and cyberbullying, and friendship and romantic relationships. Emphasizing the integration of theory and application throughout, this book offers an illuminating look at the psychological implications and processes around the use of social media.

Key features:

• Each chapter starts with a contemporary real-world example illustrating the main point of the chapter
• Integrates research from the psychological sciences, mass communication, and media studies
• Explores emotional contagion, memes, misinformation, aggression, social identity, and relationships
• Includes sections on gender differences in social media use
• Highlights the positive and negative psychological impact of social media use
• Features cultural differences in social media as a cross-cutting theme throughout the book

Table of contents

1. Introduction to Social Media
   2. The Self in Social Media
   3. Personality in Social Media
   4. Gender and Cultural Considerations in Social Media
   5. Social Influence and Persuasion Processes in Social Media
   6. Virality and Emotional Contagion in Social Media
   7. Romantic Relationships on Social Media
   8. Anti-Social Behavior on Social Media
   9. Social Media and Well-Being

• Keywords: social media psychology, online behavior, digital influence, cyberpsychology, social media effects, internet culture, online relationships, social media impact, digital communication, online persuasion.
• Target Audience: Psychology students, Media studies scholars, Social media researchers, Marketing professionals, Digital communication specialists, Educators, Social workers, Technology analysts, Online community managers, and General readers interested in social media.
• Genres: Psychology, Sociology, Communication, Media Studies, Social Sciences.

Relevant Organizations:

• Association of Internet Researchers (AoIR): (https://aoir.org/)
• International Communication Association (ICA): (https://www.icahdq.org/)
• American Psychological Association (APA): (https://www.apa.org/)