This 1978 conservation stamp, issued by the National Wildlife Federation (NWF), features a delicately painted image of the Spiderwort (Tradescantia species), a wildflower native to North America. The artwork captures the plant’s slender, grass-like leaves and its trio of soft purple blossoms. Surrounding text encourages conservation awareness with the slogans: “Wildlife Needs You – Be a Conservationist.”

Produced as part of the NWF’s popular fundraising and environmental awareness campaign, these stamps were not valid for postage but served as “Cinderella” labels promoting wildlife protection. The design is signed with the artist’s initials “EAR,” and the copyright mark © NWF 1978 appears below the image.