Sam the Sheep uses visual cues to inform a child on when it’s time to go to sleep and when it’s okay to wake. This award-winning product has made bedtime an enjoyable ritual for children all over the world and helps children and parents get a better night sleep.

When Sam closes his eyes for the night this informs your child in simple terms that it’s now time to go to sleep. There is no need for your child to be able to read time - Sam’s backlit screen will glow in red, amber or green to inform a child when it’s time to sleep, can be awake but stay in bed or room, and when it’s okay to wake up and begin another glorious day.