Because behind every known coffee roaster and brand is a journey and every great journey has a humble beginning. In addition to all the ethics and sustainability efforts of all our curated featuring roasters, Bloom is a different way we wish to give back to the coffee community, here providing a platform to help these humble coffee projects bloom.

All indie roasters, expect recognised head roasters' side hustles, some roaster alter egos, a dash of colourful product names, a sprinkle of creative indie branding and a plethora of enthusiasm. Of course, whilst all of our coffee subscriptions feature 'independent coffee roasters' by definition, only those really indie feature in Bloom - you know, indie indie kind of indie. Please note, due to these roasters' roasting capacities and/or packaging designs, their coffees may be 225g on some occasions. Enjoy!