Breakthrough triple-action purple shampoo removes metals + minerals, neutralizes existing + defends against future brassiness. 

This innovative, violet-hued shampoo delivers a true triple-action approach to brassiness. First, it uses advanced ionic detox technology to gently lift away metal and mineral buildup from hard water—one of the biggest hidden causes of dull, brassy tones. Next, precision violet pigments neutralise unwanted yellow and orange hues without overcorrecting, so you won’t be left with a flat or overly purple cast. Finally, a protective biopolymer shield helps prevent new deposits from clinging to the hair, keeping your colour brighter for longer.

Unlike traditional purple shampoos that can stain or overtone, this formula is calibrated to maintain a natural, “blonde like new” finish—never dull, grey, or overly cool. The result is cleaner, brighter, longer-lasting colour with every wash.

Why you’ll love it:

• Removes brass-causing metals and minerals from hard water
• Neutralises existing yellow and orange tones with precision
• Helps defend against future discolouration
• Brightens without leaving a purple tint or buildup
• Keeps blonde tones soft, luminous, and balanced