Natural Pioneer Since 1959 Revitalizing Pure Natural Smoothes with Wheat Germ Oil & Vitamins A, B5, C & E Intense Moisture Therapy for Extremely Dry Skin New Look Same Great Formula No: Parabens or Phthalates New Look-Same Great Formula This botanically rich, non-greasy daily lotion naturally delivers deep, long-lasting hydration. Natural Wheat Germ Oil, high in vitamin E, combines with vitamins A, B5, & C to help replenish lost moisture and minimize the appearance of fine lines and wrinkles. Natural Avocado Oil, high in essential fatty acids, helps restore elasticity and resilience. With use, skin is softer, smoother and more youthful looking. Born in 1959, Jason was one of the first to offer natural products without harsh chemicals. For over 50 years, we have delivered wholesome, no-nonsense, natural products that happen to really work. Our products don't contain petrolatum, sodium lauryl or laureth sulfates, parabens or phthalates. And we never test our formulas on animals. We invite you to try our entire line of safe, effective, body-loving products.