Jubilee Steel Limited Edition SAS 80 Years.

As Scandinavian Airlines (SAS) celebrates 80 years in the skies in 2026, SAS and Sjöö Sandström enter a new partnership, appointing Sjöö Sandström as the Official Timekeeper of SAS.

Defined by its slim profile and quartz precision, Jubilee Steel is designed for effortless everyday wear and modern travel. The dial is inspired by the turbine blades of jet engines – a subtle tribute to motion, power and flight – complemented by a colour palette that reflects SAS’s iconic visual identity. For an even deeper connection to SAS and its legacy, the second hand is crafted from repurposed metal sourced from a retired transatlantic SAS aircraft. And for optimal wrist comfort, it comes with the crown at 2 o’clock.

The case back is engraved in honour of the airline’s 80-year anniversary, and the watch is produced in a limited edition of 300 pieces.