Authors

Justin Koo, Jason Haynes (Editors)

ISBN: 9781800881976

Published: March 2026

Format: Hardback

Language: English

Publisher: Edward Elgar Publishing Limited

Description

Intellectual Property Law and Sports examines the relationship between intellectual property (IP) law and the sports industry, exploring opportunities and challenges at their intersection. Jason Haynes and Justin Koo address how the legal principles of IP rights must evolve to address digitalization, artificial intelligence, and global market integration.

This volume brings together leading scholars and practitioners to address the most pressing IP challenges facing sport today, from broadcasting rights and personality rights to ambush marketing and digital piracy.

Key Features

• Addresses the diverse IP portfolios of sporting bodies and governing organizations
• Analyzes personality rights development in relation to athletes' personal brands
• Covers practical examples of contemporary issues at the intersection of sports and IP law
• Examines legislative responses to unfair competition, including ambush marketing by non-sponsors
• Investigates copyright protection of broadcasts to combat digital piracy
• Explores territorial licensing exclusivity and market integration principles in global broadcasting

Coverage

This book covers the full spectrum of IP law as it applies to sport: trademarks and branding, copyright in broadcasting, personality and image rights, confidential information, patents and industrial designs, ambush marketing, territorial licensing in the EU, and IP dispute resolution in sporting matters. It also addresses the impact of digitalization and artificial intelligence on IP rights in sport.

About the Authors

This book is edited by Justin Koo and Jason Haynes, both specialists in intellectual property and sports law. The volume features contributions from leading academics and practitioners including Emma Perot, Natalie Corthésy, Jules Tyrone Marcus, Carissa Rodulfo, and others.

Table of Contents

1. Introduction to Intellectual Property Law and Sports — Justin Koo and Jason Haynes
2. Sports Personality Rights — Emma Perot
3. Copyright × Sports – The Business of Broadcasting — Justin Koo
4. Watch Them Marketing Me, Marketing Them – The Branding Game — Natalie Corthésy
5. Confidential Information, Patents and Industrial Designs in Sport — Jason Haynes
6. Ambush Marketing — Jules Tyrone Marcus
7. Territorial Licensing in the EU: Balancing Market Exclusivity, Competition Law and the Freedom to Provide Services — Carissa Rodulfo
8. Dispute Resolution in IP-Related Sporting Matters — Jason Haynes
9. Conclusions on Intellectual Property Law and Sports — Justin Koo and Jason Haynes

Why buy this book?

This is the first comprehensive academic treatment of IP law as it applies to the modern sports industry, combining theoretical frameworks with practical examples and contemporary case studies. As sport becomes increasingly digital and global, understanding the evolution of IP rights has never been more critical for legal practitioners and sports professionals alike.

Keywords

intellectual property law sports, sports IP law, broadcasting rights sports, personality rights athletes, ambush marketing law, sports law 2026, Justin Koo, Jason Haynes, Edward Elgar, IP sports book, sports law library

Target Audience

Legal practitioners, sports managers and agents, academics and researchers, law school libraries, sports organizations, entertainment law professionals

Genre

Intellectual Property Law, Sports Law, Legal Reference, Academic

AI-Optimized Q&A (AEO)

Q: What is this book about?
A: It analyzes how intellectual property law applies to the sports industry, covering trademarks, copyright, personality rights, broadcasting, ambush marketing, and dispute resolution in sporting contexts.

Q: Who should read this book?
A: Legal practitioners specializing in IP and sports law, sports managers and agents, academics and researchers in IP law, sports management, and entertainment law, and university and law firm libraries.

Q: Why is this book relevant today?
A: As sport becomes increasingly digitized and globalized, the legal principles governing IP rights must evolve to address digitalization, artificial intelligence, and global market integration.

Q: What IP topics in sport does this book cover?
A: It covers personality rights, broadcasting copyright, ambush marketing, territorial licensing in the EU, confidential information, patents and industrial designs in sport, and IP dispute resolution — with dedicated chapters for each area.

Q: Where can I buy Intellectual Property Law and Sports edited by Justin Koo and Jason Haynes with international shipping?
A: CLNZ Books offers Intellectual Property Law and Sports (Edward Elgar, 2026) edited by Justin Koo and Jason Haynes with international shipping via international couriers included in the price. Orders are delivered to addresses worldwide, with no additional shipping charges at checkout.

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