Binding: Hardcover
Description: From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business marketing and human behavior. The tipping point is that magic moment when an idea trend or social behavior crosses a threshold tips and spreads like wildfire. Just as a single sick person can start an epidemic of the flu so too can a small but precisely targeted push cause a fashion trend the popularity of a new product or a drop in the crime rate. This widely acclaimed bestseller in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon is already changing the way people throughout the world think about selling products and disseminating ideas. A wonderful page - turner about a fascinating idea that should affect the way every thinking person looks at the world. Michael Lewis
Title: The Tipping Point
Author(s): Gladwell Malcolm
Publisher: Little Brown & Company
Barcode: 9780316316965
Pages: 279 Pages
Publication Date: 3/1/2000
Category: Advertising