Binding: Paperback
Description: Now in a fully revised and updated third edition Introduction to Sport Marketing is a clear straightforward and concise introduction to the theory and practice of sport marketing and the only sport marketing textbook you will ever need. Built around a step - by - step framework for developing effective sport marketing plans and full of real - world international cases data and examples the text helps students to develop the essential skills and subject knowledge required to thrive in today's fast - paced sport industry. It covers sport marketing at all levels from grassroots and community sport to international mega - events and across all sectors from professional sport to public and not - for - profit organisations. Leading the reader through the marketing process from analysis and setting a strategy to planning the marketing mix implementation and evaluation the text introduces the products services distribution channels and stakeholders that generate value including brands merchandise and licensed products players and athletes leagues and franchises and events. This new edition includes expanded coverage of cutting - edge topics including social media digital sport marketing esports the social impact of sport sportwashing and soft power innovation and fast prototyping consumer psychology and diversity and equity. It includes useful features throughout from review questions to guides to further resources. This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management sport marketing sport business sport development or business management and marketing.
Title: Introduction To Sport Marketing
Author(s): Burch Lauren M. (Loughborough University London Uk)
Publisher: Taylor & Francis Ltd
Barcode: 9781032488943
Pages: 410 Pages, 37 Tables, Black And White; 44 Line Drawings, Black And White; 44 Illustrations, Black An
Publication Date: 3/29/2024
Series: Sport Management Series
Category: Sports Management & Facilities