Binding: Paperback
Description: Viral Language considers a range of different types of public communication and their discussion of the Covid - 19 pandemic as a way to investigate health communication. The authors introduce and apply a range of approaches informed by linguistic theory to investigate experiences of the pandemic across a variety of public contexts. In doing so they demonstrate how experiences of health and illness can be shaped by political messaging scientific research news articles and advertising. Through a series of case studies of Covid - related texts the authors consider aspects of language instruction information and innovation showcasing the breadth of topics that can be studied as part of health communication. Furthermore each case study provides practical guidance on how to carry out investigations using social media texts how to analyse metaphor how to track language innovation and how to work with text and images. Viral Language is critical reading for postgraduate and upper undergraduate students of applied linguistics and health communication.
Title: Viral Language Analysing The Covid - 19 Pandemic In Public Discourse
Author(s): Koller Veronika
Publisher: Taylor & Francis Ltd
Barcode: 9780367756666
Pages: 198 Pages, 20 Tables, Black And White; 3 Line Drawings, Black And White; 2 Halftones, Black And Whit
Publication Date: 9/29/2023
Category: Communication Studies