Binding: Paperback
Description: Strategic Alliance Management presents an academically grounded alliance development framework detailing eight stages of alliance development with consideration for specific management challenges. For each stage readers are presented with theoretical insights evidence - based managerial guidelines and a business case illustration. Other chapters consider alliance attributes alliance competences and alliance challenges and cover topics such as innovation co - branding co - opetition business ecosystems alliance professionals alliance capabilities societal alliances and a tension - based alliance mindset. This fully revised 3rd edition leverages the book's strengths in marrying theory with practical insight. All the chapters have been updated to reflect the current academic literature whilst new international case studies are incorporated throughout. Two new chapters feature in this edition considering the importance of the mindset required to successfully navigate alliance arrangements and emerging alliance practices exploring how new technologies sustainability and the external environment have disrupted alliance management. In - chapter text boxes discussing emerging themes provide opportunity for discussion and analysis. The textbook remains highly valuable core and recommended reading for postgraduate students of Strategic Management and Corporate Strategy MB a and Executive MB a as well as reflective practitioners in the field. Online resources include chapter - by - chapter lecture slides two long case studies and short interviews with alliance executives.
Title: Strategic Alliance Management
Author(s): Burgers Koen
Publisher: Taylor & Francis Ltd
Barcode: 9781032119250
Pages: 454 Pages, 52 Tables, Black And White; 30 Line Drawings, Black And White; 30 Illustrations, Black An
Publication Date: 6/27/2023
Category: Management: Leadership & Motivation