Binding: Paperback
Description: The first edition was praised for being delightful engaging readable and well - organized. Now once again Arthur Asa Berger continues the tradition of providing students with a clearly written user - friendly hands - on guide to media research techniques with the long - awaited second edition of his best - selling classic Media Research Techniques. Leading the reader through a number of specially designed research projects (such as content analysis surveys focus groups and in - depth interviews) he presents an array of interesting and practical assignments. In response to suggestions from faithful users of the first edition Berger has added new chapters in the following areas: Experimentation Historical Research Comparative Research Participant Observation This handy guide can be used in conjunction with texts on research methodology or it can stand alone and be used in courses dealing with such topics as media popular arts and American culture and society. Practical and concise Media Research Techniques Second Edition is an essential tool for everyone in communication journalism written communication methodology/research/gaming and cultural studies.
Title: Media Research Techniques
Author(s): Berger Arthur A
Publisher: Sage Publications Inc
Barcode: 9780761915379
Pages: 184 Pages
Publication Date: 5/5/1998
Category: Social Research & Statistics