Lasso Motel 18 Year Old 121 Proof American Indiana Straight Whiskey (2025) 75cl

TASTING NOTES

Nose: Butterfly Toffee, Maple & Dried Apricot

Palate: Starts with rich notes of new oak and moves into buttery toffee and sweet Sugar/Maple before finishing with Dried Apricot

Finish: Long, sweet, and persuasive. The kind of finish that quietly insists you take another sip.

About Lasso Motel 

The name Lasso Motel isn’t just another label on a whiskey bottle; it’s a tribute, a story, and a gateway to an era that was wild, untamed, and full of character.

Lasso Motel Whiskey was created by industry veteran Devin Odell, president of Dynasty Spirits, which, according to the company, is the third largest spirits producer in Texas. Though the announcement of another new whiskey line isn’t something that is exactly headline news nowadays, the unique ways in how brands communicate their message through the actual whiskey, label design, and marketing can be.

One look at the Lasso Motel Whiskey packaging and it instantly conjures up feelings of the pre-internet years when summer vacations involved long car rides, and the family stayed in a random roadside motel that wasn't a franchise and owned by a multi-billion dollar company. The New York Times recently published an article titled “Motels are having a moment” about what is old is new again and the reassurance of motels that harkens back to simpler times.

Lasso nods to the Texas roots of the Belmont Hotel—a Dallas icon with a rugged spirit, evoking the allure of LA’s famed Chateau Marmont. Just as a lasso captures something meaningful, we created this whiskey to capture the spirit of an era fueled by rock and roll, rebellion, and unapologetic creativity. Our aim was to revive the electric energy of those days when boundaries were pushed and creativity thrived, all carried forward in our bottles. Motel captures the Belmont’s edgy, lived-in charm—a refuge for artists, musicians, and free spirits from around the world, much like our globally sourced cask finishes. Motels have long been symbols of rock-and-roll rebellion, places for wanderers and storytellers seeking escape from convention. This name nods to the Belmont’s heyday, a gathering spot for dreamers and rebels, including our founder.

The creation of Lasso Motel Whiskey was inspired by Odell's time at the storied Belmont Hotel, a now closed historic Dallas landmark that’s reminiscent of the famous West Hollywood Chateau Marmont. Where many whiskey brands have called back to Pre-Prohibition times with their branding, Lasso Motel Whiskey is taking a more modern interpretation of it - at least modern in the sense that their inspiration only comes from a half-century ago and not an entire century ago. Be it the postwar bliss of the 1950s, the high times of the 1960s, or the modernization of the 70s and 80s, it's a connection that makes what you're drinking just as important as how and why you’re drinking it.

EACH SIP IS A TASTE OF THE OPEN ROAD and the thrill of endless possibilities We’ve bottled that essence, inviting you to relive those late nights and unforgettable moments. Lasso Motel Whiskey is a tribute to a time when artists and icons gathered to fuel their journeys—an experience of freedom and authenticity you’ll taste in each glass. Experience our lineup here.

*Please allow 7-14 days for delivery

53.5% ABV

75cl