Binding: Paperback
Description: This is the first text to offer a comprehensive socio - cultural and historical analysis of the current fitness culture. Fitness today is not simply about health clubs and exercise classes or measures of body mass index and cardiovascular endurance. Fit for Consumption conceptualizes fitness as a field within which individuals and institutions may negotiate - if not altogether reconcile - the competing and often conflicting social demands made on the individual body that characterize our current era. Intended for researchers and senior undergraduate and postgraduate students of sport leisure cultural studies and the body this book utilizes the US fitness field as a case study through which to explore the place of the body in contemporary consumer culture. Combining observations in health clubs interviews with fitness producers and consumers and a discourse analysis of a wide variety of fitness texts this book provides an empirically grounded examination of one of the pressing theoretical questions of our time: how individuals learn to fit into consumer culture and the service economy and how our bodies and selves become fit for consumption.'
Title: Fit For Consumption Sociology And The Business Of Fitness
Author(s): Smith Maguire Jennifer (Leicester University Uk)
Publisher: Taylor & Francis Ltd
Barcode: 9780415421812
Pages: 10 Pages, 3 Tables, Black And White; 3 Line Drawings, Black And White; 23 Halftones, Black And White
Publication Date: 10/1/2007
Category: Sports & Outdoor Recreation