Description: A primer on the future of PR marketing and advertising now revised and updated with new case studies" Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it too." Jason Harris CEO of Mekanism Megabrands like Dropbox Instagram Snapchat and Airbnb were barely a blip on the radar years ago but now they're worth billions with hardly a dime spent on traditional marketing. No press releases no TV commercials no billboards. Instead they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable trackable and scalable. They believe that products and businesses should be modified repeatedly until they re primed to generate explosive reactions. Bestselling author Ryan Holiday the acclaimed marketing guru for many successful brands authors and musicians explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting - edge case studies of startups brands and small businesses. Growth Hacker Marketing is the go - to playbook for any company or entrepreneur looking to build and grow.
Title: Growth Hacker Marketing A Primer On The Future Of Pr Marketing And Advertising
Barcode: 9781591847380
Publication Date: 9/30/2014