Stronger Hair Starts Here — Up to 30% Less Breakage

L’Oréal Professionnel Pro Longer Strengthening Shampoo is a professional-grade formula engineered to visibly reduce hair breakage by up to 30%. Enriched with amino acids and advanced strengthening agents, it penetrates deep into each strand to fortify weakened fibres, restore resilience, and deliver salon-quality results with every wash.

Advanced Breakage Reduction Technology

Powered by innovative bonding technology, this shampoo targets damaged and weakened areas at the structural level. It rebuilds hair from within, reinforcing the fibre’s natural integrity to prevent future breakage and leave hair noticeably stronger, smoother, and more manageable over time.

Key Benefits

Reduces hair breakage by up to 30% with regular use
Fortifies fine, damaged, coloured, and chemically treated hair
Boosts natural shine for a healthy, vibrant appearance
Suitable for fine, normal, damaged, colour-treated, and weakened hair types
Professional-grade formulation trusted by salon stylists worldwide

How To Use

Apply a generous amount to thoroughly wet hair. Massage gently into the scalp and lengths to create a rich lather. Rinse thoroughly with warm water. For optimum results, follow with L’Oréal Professionnel Pro Longer Conditioner. Use regularly to maintain stronger, healthier hair.

Frequently Asked Questions

What does L’Oréal Professionnel Pro Longer Strengthening Shampoo do?
It reduces hair breakage by up to 30% with regular use. The amino acid-enriched formula penetrates each strand to fortify weakened fibres, restore resilience, and leave hair stronger, smoother, and more manageable.

Is Pro Longer Shampoo suitable for colour-treated hair?
Yes — it is specifically formulated for fine, damaged, colour-treated, and chemically processed hair, making it an ideal choice for maintaining the health and integrity of coloured or highlighted hair.

How often should I use L’Oréal Pro Longer Shampoo?
For best results, use regularly as part of your hair care routine. Consistent use is key to achieving and maintaining the up to 30% breakage reduction benefit.

What sizes is L’Oréal Pro Longer Shampoo available in?
It is available in a 300ml size, ideal for home use, and a 1500ml professional salon size for frequent use or salon environments.

Should I use a conditioner with L’Oréal Pro Longer Shampoo?
Yes — for optimum results, follow with the L’Oréal Professionnel Pro Longer Conditioner to maximise strengthening benefits and leave hair feeling soft, smooth, and resilient.

Give your hair the strength it deserves — with L’Oréal Professionnel Pro Longer Strengthening Shampoo, available in 300ml and 1500ml.