Binding: Paperback
Description: China India and the rest of Asia is the world's most exciting and dynamic business environments. It's also the most complicated and risky. Can an individual investor or company not just survive but thrive? Big in Asia the best selling guide to business in Asia by Michael Backman and Charlotte Butler provides an unrivalled quantity of practical advice real case studies and examples on how to do this - how to become Big in Asia. It combines management school theory with the grit of Asian corporate realities. And unlike almost every other business and management guide it is a book written for Asia with due consideration to the regional variations within Asia.
Title: Big In Asia 25 Strategies For Business Success
Author(s): Butler C.
Publisher: Palgrave Macmillan
Barcode: 9780230000278
Pages: 339 Pages, Xii, 339 P.
Publication Date: 10/10/2002
Category: International Business