Mastering Sales Follow-UpWhat to Do When the Customer Says "Not Yet" Dont make the mistake of thinking your customer doesnt have follow up questions or concerns just because they havent reached out to you. Its your job to keep them engaged, informed and excited to buy! This is especially true in tougher markets. The less unique customers we see, the more we have to maximize the leads we do have. That means that video, phone, email and text follow up must become MANDATORY