Binding: Hardcover
Description: The explosion of blogs social networkingsites wikis video sharing sites and otherpowerful digital communications platformsmay be the biggest game - changer to impactbusiness since mechanized manufacturing. In today's Web 2.0 world company stakeholders - - including employees customers and investors - - are empowered in waysunimaginable just a few years ago andtraditional corporate hierarchies areyesterday's news. Rather than attempt to turn back the clockand reassert strict top - down control overstakeholder relationships the smartestcompanies worldwide are responding withbold new digital communications strategiesbased on transparency authenticity andinclusion instead of secrecy artificiality and exclusion. International corporate communicationsguru Paul A. Argenti provides a lively up - to - the - minute review of the Web 2.0 landscapeand analyzes the increasingly central rolecorporate communications plays in virtuallyevery organizational function. Argenti andcoauthor Courtney Barnes advise corporateleaders on how to deploy proven strategiesfor using new and emerging digitalplatforms to Manage brand identity andcompany reputation Build a culture of engagementand transparency Turn stakeholders into company evangelists Manage internal communications acrosstime zones and language barriers Recruit and retain the best talent Develop compelling messages based oncustomer and investor needs and desires Argenti and Barnes provide case studiesillustrating digital communications bestpractices at HP Southwest Airlines Sony Dell IBM Starbucks HBO Fed Ex GE andother major players. This groundbreaking book will teach youhow to gain real manageable control overyour organization's communications intoday's virtual world.
Title: Digital Strategies For Powerful Corporate Communications
Author(s): Barnes Courtney
Publisher: Mcgraw - Hill Education - Europe
Barcode: 9780071606028
Pages: 272 Pages, 0 Illustrations, Unspecified
Publication Date: 8/1/2009
Category: Business Communication & Presentation