Superbon Yellow Paprika Crisps: Gluten Free, Vegan & Organic Seasoning

Paprika is a flavour with real provenance. Originally from Mexico — where peppers have been cultivated for centuries — it was introduced to Spain in the 16th century via the Columbian Exchange, and has since become a staple across European cuisine.

Superbon translate that heritage into a premium crisp with a natural, organic seasoning. The flavour profile is warm and gently spiced, delivering broad consumer appeal — flavourful enough to stand out on shelf, yet accessible enough to drive repeat purchase.

The format is equally considered: a perfectly portioned bag size that fits seamlessly into meal deals, food-to-go, and impulse snacking occasions. Strong visual identity, consistent quality, and a distinctive but approachable flavour make this an easy addition to any premium snacking range.

Key selling points:

Premium, hand-cooked style crisp with strong shelf appeal
Natural, organic seasoning
Broadly appealing paprika flavour (warm, lightly spiced)
Ideal for food-to-go, lunch deals, and impulse purchase
Provenance-led story supports premium positioning

A great-tasting crisp with a story that sells — and a format that performs.

Ingredients; Potato (67%), sunflower oil (30.8%), salt (1%), cayenne pepper (0.8%) and paprika (0.4%)

Nutritional Details; Per 100g; Protein 8.63g, Carbohydrate 52.3g of which sugar 0.9g, Fat 30.8g of which saturates 3.5g, Dietary Fibre 7.7g, Salt 0.4g Calories per 100g: 515 Calories per 30g serving: 155