Binding: Paperback
Description: Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author an experienced cultural marketing educator provides sector - contextual understanding to illuminate the field by: taking a strategic approach to developing marketing plans; bringing together strategic planning market research goal setting and marketing theory and practice; explaining how content marketing on social media encourages a relationship with consumers so that they co - promote the creative product. With a range of learning exercises and real - life examples throughout this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative cultural and arts marketing worldwide.
Title: Marketing Strategy For The Creative And Cultural Industries
Author(s): Kolb Bonita (Lycoming College Usa)
Publisher: Taylor & Francis Ltd
Barcode: 9780367419776
Pages: 324 Pages
Publication Date: 9/17/2020
Series: Discovering the Creative Industries
Category: Sports Training & Coaching