Binding: Paperback
Description: Counter - Cola charts the history of one of the world's most influential and widely known corporations The Coca - Cola Company. Over the past 130 years the corporation has sought to make its products brands and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations liberal developmentalist neoliberal of the twentieth and twenty - first centuries. Coca - Cola's success has not gone uncontested. People throughout the world have redeployed the corporation its commodities and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows assertions of national economic interests critiques of cultural homogenization fights for workers rights movements for environmental justice and debates over public health have obliged the corporation to justify itself in terms of the common good demonstrating capitalism's imperative to either assimilate critiques or reveal its limits.
Title: Counter - Cola A Multinational History Of The Global Corporation
Author(s): Ciafone Amanda
Publisher: University Of California Press
Barcode: 9780520299023
Pages: 424 Pages, 24 B-W Images
Publication Date: 5/28/2019
Category: Food Manufacturing & Related Industries