Binding: Paperback
Description: Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all - encompassing practical and conceptual map of contemporary experiential case studies which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors from technology consumer goods and B 2 B to luxury events and tourism sectors. With a selection of case studies from leading brands such as Coca - Cola Nutella Chanel NAS a The New York Times Pfizer and Amtrak the reader will learn and practice the experiential marketing tools and strategies through these examples. Expert testimonials practical applied exercises and the author's online videos provide both theoretical foundations and concrete application. This is a must - read for advanced undergraduate and postgraduate Marketing and Customer Experience students and an excellent teaching resource. It should also be of great use to practitioners particularly those studying for professional qualifications who are interested in learning experiential marketing strategies and developing knowledge about the way big brands in different sectors are designing the customer experience online and offline. Online material includes lecture slides a test bank of questions an instructor's manual and explanatory videos.
Title: Experiential Marketing Case Studies In Customer Experience
Author(s): Batat Wided (B& C Consulting Group)
Publisher: Taylor & Francis Ltd
Barcode: 9780367900922
Pages: 332 Pages, 3 Tables, Black And White; 26 Line Drawings, Black And White; 17 Halftones, Black And Whi
Publication Date: 12/28/2020
Category: Events Management Industries