Binding: Paperback
Description: Design Management is the essential handbook to all things design. As a discipline design management is continually in motion; changing responding and adapting to the dynamics of social and business transformation. As a business function it combines project management design strategy and supply chain techniques to enable the creation of more effectively designed products services communications and brands. As such it is relevant to a very broad range of industries and sectors and Design Management recognizes this by structuring content around four key universal perspectives: values horizons visions and futures. These perspectives give an overview of the development key issues and future direction of design management. Meticulously researched Design Management goes beyond individual project - level implementation to explore design strategy at both organizational and macro levels. By showcasing its impact all the way up to industrial and national application students will gain a deep understanding of the nuances scope and scalability of design. Filled with vibrant case studies and guest perspectives from a spectrum of industry leaders and policy makers this book is an invaluable real - world commentary on design's role as a key asset in organizational activity. The book's engaging and accessible style provides students and practitioners with everything needed to foster a climate of creative engagement. Online resources include a valuable toolkit of Power Point slides review questions project questions activity worksheets and further reading.
Title: Design Management The Essential Handbook
Author(s): Hands David
Publisher: Kogan Page Ltd
Barcode: 9780749478414
Pages: 256 Pages
Publication Date: 11/28/2017
Category: Technical Design