Light is a powerful signal and has a massive effect on your hormones and sleep quality. Give your body what it needs by optimizing the color and brightness of light for your morning and bedtime routines. Join over 80000 satisfied Loftie customers who have elevated their sleep routines with our innovative technology.Place Based Sunrise Custom Bedsignal: Wake to warm colorful light gently traveling up the length of the lamp in a personal sunrise. Enjoy a selection of sunrise gradients from your favorite places around the world. When it's time to winddown Loftie will signal bedtime with soft colors that gradually dim and descend into a calm glow.Reading Light Night Mode: Reading light gives focused light without harsh glare. Night mode signals to your brain that it's time to relax by using red light to increase melatonin production and help you fall into a deeper more restful sleep.Elegant and Modern Design: Lights up a room whether it s on or not. Easily adjust the color tone and brightness to match your mood or mode. Over 30 calming color gradients to select from.Effortless Setup and Dependable Performance: Setting up your Loftie Lamp is a breeze. Just plug it in download our userfriendly app and connect to WiFi. With a standard plug and reliable battery backup your alarm will operate seamlessly even during power outages. Plus it can pair with the Loftie Clock for a multisensory wakeup and winddown experience.