Splat Plum Siren Double Lift Permanent Hair Dye Kit, 1 Application, Includes Plum Hair Color, Developer, Concentrate, Conditioner, Gloves, Processing Cap & Instructions, Vegan & Cruelty FreePERMANENT HAIR COLOR: Express yourself through double action permanent hair color. Providing up to 4 levels of lift, our plum red hair dye is formulated for brunette virgin hair. NOURISHING FORMULA: Enriched with aloe vera and soy protein, this permanent hair dye helps retain moisture to smooth and soften hair, improving overall shine. EASY APPLICATION: An easy to apply cream formula lifts and deposits bold color, eliminating the need for bleach. Hair