Binding: Hardcover
Description: The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive stakeholder - driven model. Provides a 'second generation approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these
Title: The Age Of Responsibility Csr 2.0 And The New Dna Of Business
Author(s): Visser Wayne (Csr International Cambridge Uk)
Publisher: John Wiley & Sons Inc
Barcode: 9780470688571
Pages: 408 Pages
Publication Date: 3/21/2011
Category: Management & Management Techniques