Binding: Paperback
Description: The Middle East has for a long time been at the centre of global trade as well as political interest. Demographic and social change shifts in global economic power rapid urbanisation climate change and resource scarcity and significant technological development make this region both complex and hugely important. Doing Business in the Middle East highlights both the opportunities and constraints confronting foreign investors in the region and proposes strategies on how best to overcome them. The book explores the existing and emerging political and legal frameworks sociocultural patterns national infrastructures regulatory environment conflict resolution and how to negotiate in the Middle East. It also provides useful insights into how to approach advertising and marketing promotion and distribution and also at the strategies for investing in the region and appropriate modes of entry. With a number of features such as case studies examples of effective and ineffective practices clear takeaways and a note on a future agenda on each given topic this book is highly practical. Based on robust research this comprehensive guide to doing business in the Middle East is an ideal reference tool for potential foreign investors those who are already doing business or intend to do so in the region and for a range of business and policy decision - makers. The book is also suitable for students and researchers in the fields of international management and business international and strategic HRM cross - cultural management and business communication.
Title: Doing Business In The Middle East A Research - Based Practitioners Guide
Brand: Taylor & Francis Ltd
Barcode: 9780367437855
Pages: 256 Pages, 29 Tables, Black And White; 6 Line Drawings, Black And White; 3 Halftones, Black And Whit
Publication Date: 5/4/2023
Category: Management: Leadership & Motivation