Do I need bolts or fasteners to install this?

You'll need hardware to secure the bracket to the frame. Mounting method is designed for DIY installation with basic hand tools — test-fit first, then use appropriate fasteners at the factory attachment points.

Can I install this myself, or do I need a shop?

This bracket mounts at factory locations without modification, so DIY install is straightforward if you're comfortable with basic hand tools. The hard part is usually removing the old bumper cover and bracket; reinstalling this one follows the same path in reverse.

Does this come with paint or primer?

Bracket ships unpainted. If your bumper cover attaches directly to this bracket and will be visible, you may want to paint or primer it to match. Covers that mount over the bracket typically hide it completely.